Wati or ReplyKaro: Where Should Your Brand Automate?

Wati is a powerhouse for Indian D2C brands on WhatsApp. But in 2026, the customer journey starts on Instagram Reels.

The Funnel: Instagram → WhatsApp

Most brands lose customers between the Instagram comment ("Price please?") and the WhatsApp conversion.

ReplyKaro solves this at the source. Instead of asking a user to click a link to WhatsApp, ReplyKaro sends the price card directly in their Instagram DM the moment they comment.

Cost Analysis:

Wati's plans often start above ₹2,000/mo. ReplyKaro's Starter plan is just ₹99/mo. For the price of one Wati subscription, you can run ReplyKaro for nearly two years.

For brands that rely on viral Reels, ReplyKaro is the essential "Front-of-Funnel" engine.