Instagram DM automation
Instagram DM automation tools:
how they work and how they compare.
Instagram DM automation sends a message automatically when someone takes an action, such as commenting a keyword or replying to a Story. Here is how it works, the rules every tool follows, and how the main tools compare.
Last updated October 12, 2026
- 1,000 DMs / month
- ReplyKaro free plan
- $3 / month
- ReplyKaro paid plans from
- Instagram login
- Connects via
- 12 October 2026
- Competitor data checked
How Instagram DM automation works
- You choose a trigger: a keyword in a comment, a Story reply, a Story mention or a DM.
- The tool receives the event through Instagram's official API.
- It sends the reply you wrote, such as a link, file or question, within Meta's limits.
- You see replies, link clicks and subscribers in a dashboard, and can take over any chat.
Tools compared
| Tool | Free plan | Paid plans | How pricing works |
|---|---|---|---|
| ReplyKaro | Yes. 1 Instagram account, 3 active automations and 1,000 DMs a month. No card needed. | From ₹99 a month in India or $3 a month elsewhere. Pro: ₹299 (India) or $9 a month with unlimited automations and DMs. | Flat monthly price, not per contact. |
| SuperProfile | Yes. The Starter plan is free forever and lists a link-in-bio store, unlimited AutoDMs on Reels and Posts, advanced AutoDM flows (ask to follow, email collection) and up to 10 leads through Lead Magnets. | Creator plan: ₹99 for the first month, then ₹499 a month (India pricing page). It adds AutoDM across Posts, Stories and Lives, follow-ups, up to 5 Instagram accounts, unlimited Lead Magnet leads, a scheduler, AI replies and comment moderation. Pro is custom. | Flat plan price. Auto-DM is bundled with the link-in-bio and store. |
| CreatorFlow | Yes. Free plan: $0 with 1 Instagram account and 500 automated DMs a month, comment-to-DM, Story reply automation, unlimited keyword triggers and done-for-you templates. | Pro: $15 a month (5,000 DMs per workspace, 2 accounts, email gate, follow gate, link click tracking, CSV export). Growth: $30 a month (10,000 DMs per workspace, 5 accounts, 5 team seats, priority email support). A yearly toggle lists 2 months free; paid plans start with a 14-day trial. | Flat price with a monthly DM allowance per plan. |
| Inro | Yes. Free plan: €0 with 100 active contacts a month, unlimited CRM contacts, 3 active automations, 3 campaigns a month and 50 AI-agent credits. | Pro starts at €12.99 a month for 500+ active contacts, with unlimited automations and campaigns, standard integrations and an AI agent; the price scales with active contacts. Annual Pro is listed at €1,249 a year for 10k+ active contacts. A 14-day trial is offered. A Managed account plan starts at €299 a month. | Priced by active contacts (contacts used in automations). |
| ReplyRush | Yes. Free: $0 with 1,500 DMs a month, 1 Instagram and 1 Facebook account, and Post, Reel and Story automation. Comment auto-reply and follow-gated DMs are listed from the Lite plan up. | Lite $10 a month (₹900): 7,500 DMs, 1 account each. Boost $25 (₹2,100): 40,000 DMs, 3 Instagram and 3 Facebook accounts, branding removable. Max $100 (₹8,400): 400,000 DMs, 5 accounts each. | Priced by monthly DM volume. |
| InstantDM | Yes. Free: $0 with 500 DM automations a month, up to 5 post automations, 3 custom trigger words, AI comment replies and 1 Instagram account. | Legend Pro $9.99 a month (unlimited automations, up to 800 an hour, Story, Live and next-post triggers, post scheduling). Trendsetter $24.99 (up to 2,000 an hour, Flow Editor with AI agent, Meta Ads automation, API, webhooks and MCP). Trendsetter Pro $49.99 (no hourly limit). All shown billed yearly; paid plans offer a 7-day trial. | Flat monthly price with unlimited contacts. |
| LinkDM | Yes. Review sites list a free plan with 1,000 DMs a month on 1 account, with LinkDM branding on messages. | Pro $19 a month (3 accounts, 25,000 DMs); Platinum+ $99 a month (10 accounts, 300,000 DMs). Credit packs are also sold. | Priced by monthly DM volume. |
| ManyChat | Yes. Free: $0 with 25 active contacts a month, any 2 channels, up to 4 active automations, 1 user and ManyChat branding (pricing page, 12 October 2026). | Billed-annually prices on the pricing page: Essential $14 a month (250 contacts), Pro $29 (2,500 contacts), Business $69 (7,500) and Advanced $139 (25,000), each with extra contacts charged beyond the included amount. Paid plans offer a 14-day trial. Prices exclude tax and depend on your billing country. | Priced by number of contacts. |
Sources: each vendor's public pricing and help pages, last checked 12 October 2026. "Check their site" means we could not confirm the detail from public sources; it does not mean the feature is missing. Plans change, so confirm on the vendor's site. Corrections: hello@replykaro.com.
Rules every tool has to follow
These come from Meta's developer documentation and apply to all Instagram DM tools, including ReplyKaro.
- A comment can receive one private reply, sent within 7 days of the comment.
- Your account must be an Instagram Professional account (Business or Creator).
- After the person replies, the standard 24-hour messaging window applies.
- Meta caps private replies per hour. A good tool sends within that cap and queues the rest instead of failing.
- Tools that ask for your Instagram password, or run through a browser extension, are outside Meta's rules.
What to compare before you pick
- Does it connect through Instagram's official login and never ask for your password?
- Is there a free plan you can test with your own account, and what are its limits?
- Is pricing flat, per contact, per DM or credit based? Estimate your real monthly bill.
- Which features sit behind paid plans: Story automation, follow-gating, multiple accounts, API?
- What happens at the cap: pause, queue or extra charge?
- Can you see which links people tap, and can a person take over a chat?
Where ReplyKaro fits
ReplyKaro sends a DM when someone comments a keyword on a Reel or post, replies to a Story or messages you, on Instagram and Facebook Messenger. The free plan includes 1 Instagram account, 3 active automations and 1,000 DMs a month, with Follow-Gate and Fan Mode. Paid plans start at ₹99 a month in India or $3 a month elsewhere; Pro (₹299 (India) or $9 a month with unlimited automations and DMs) removes automation and DM caps.
ReplyKaro does not do WhatsApp. If WhatsApp Business API messaging is your main need, use a WhatsApp platform and consider ReplyKaro for Instagram alongside it.
Reviews
What customers say on Trustpilot
78% 5-star · 22% 4-star · as of October 5, 2026
Indi website with a friendly UI and competitive prices. You can try their free version before commiting. The payment process is trustworthy (already finished one month subscription and upgraded to a yearly one)
Marion Getto · DE · Oct 3, 2026
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍
Ravinder Rawat · IN · Sep 23, 2026
It’s been pretty good I’ve been using it since two months. And they are very responsive when I reach out to them!
Hrithika · IN · Sep 20, 2026
Reviews are quoted as written by the reviewers. Read all on Trustpilot
FAQ
Frequently asked questions
Is ReplyKaro safe for my Instagram account?
ReplyKaro uses Instagram's official API, never asks for your password and only messages people who commented a keyword, replied to your Story or messaged you. It sends within its own hourly limits, set below Meta's. No tool can guarantee an account will never be restricted.
How accurate is the competitor information?
We checked each vendor's public pricing and help pages on 12 October 2026. Plans change often, so confirm on the vendor's site. If you spot an error, or you represent a vendor listed here, email hello@replykaro.com and we will correct it within 7 days.
Can I switch tools without losing my audience?
Your followers are on Instagram, not in the tool. You rebuild your keyword automations in the new tool; conversation history stays in the old one, so export contacts first if it allows. Pause the old automation on a post before enabling the new one, because Instagram allows one private reply per comment.
Keep reading
All alternatives
Every tool compared, with sources.
ReplyKaro pricing
Every plan and limit.
Follow-Gate
Ask people to follow before a link is sent.
How to auto DM on Instagram
Set up your first automation.
Safe Instagram automation
How to automate within Meta's rules.
Free Instagram automation
What the free plan includes.
Try ReplyKaro free
Connect your Instagram account and build a keyword automation before you decide anything. No card needed.