Facebook Broadcast — 98% Open Rate Messenger DMs
Send a single message to thousands of Messenger subscribers instantly. Product launches, flash sales, and event alerts — all landing directly in the inbox.
95–98%
Messenger open rate
~20%
Email open rate
5×
Higher engagement vs email
What to Send as a Facebook Broadcast
High-performing broadcast campaign ideas
| Campaign Type | Example Message | Typical Result |
|---|---|---|
| Product Launch | "Our new [Product] is live! First 100 orders get 20% off 👇" | 35–60% click-through |
| Flash Sale | "48-hour sale — 30% off everything. Ends Sunday midnight." | 40–70% open, 25% click |
| New Content / Reel | "Our latest video is live — watch it here and tell us your thoughts!" | High engagement loop |
| Free Resource Drop | "Your free guide is ready — download it here." | Lead qualification |
| Event / Webinar | "Reminder: our live session starts in 1 hour. Join here 👇" | 50–80% show-up rate |
| Re-engagement | "We haven't heard from you in a while — here's a special offer just for you." | Win back cold leads |
How to Build Your Facebook Broadcast List
Every automation adds new subscribers automatically
Post with a Keyword CTA
Caption: "Comment GUIDE below and we'll send it straight to your Messenger." Everyone who comments gets added to your subscriber list.
DM Keyword Campaigns
Run stories or posts that say "DM us SALE for early access." Each DM subscriber is captured in your broadcast list.
Welcome New Page Followers
Send an automatic welcome message to new followers — they opt in just by receiving it.
Send Broadcasts to the Whole List
Hit send once — every subscriber gets a personalised Messenger DM in under 1 second.
Pricing
Broadcast is available on Pro — start free to build your subscriber list
Free
₹0/mo
$0/mo
1,000 Messenger DMs/mo
3 Active Automations
- ✓Comment-to-DM
- ✓DM keyword auto reply
- ✓Subscriber list building
Starter
₹99/mo
$3/mo
15,000 Messenger DMs/mo
15 Active Automations
- ✓Everything in Free
- ✓Multi-step flows
- ✓Lead capture
- ✓Broadcasts within quota
Pro
₹299/mo
$9/mo
Unlimited Messenger DMs
Unlimited Automations
- ✓Everything in Starter
- ✓Unlimited broadcasts
- ✓Scheduled campaigns
- ✓Subscriber segments
- ✓API access
FAQ
What is a Facebook broadcast message?▾
A Facebook broadcast message is a bulk Messenger DM sent to all subscribers who have opted in to receive messages from your Page. It is delivered through Meta's official Messaging API — not email, not a post. Broadcast messages achieve ~98% open rates because they land directly in the Messenger inbox.
How do I get Facebook Messenger subscribers for broadcasts?▾
Every person who triggers one of your automations — by commenting a keyword, DM-ing your page, or clicking Get Started — becomes a Messenger subscriber. ReplyKaro grows your list automatically with every campaign.
Is sending broadcast messages on Facebook allowed?▾
Yes — within Meta's messaging policy. Subscribers must have opted in, and non-promotional content can be sent at any time. Promotional content requires the subscriber to have messaged within 24 hours, or you use a sponsored message type. ReplyKaro guides you through compliant broadcast setup.
What is the open rate of Facebook broadcast messages?▾
Facebook Messenger broadcasts average 95–98% open rates — compared to ~20% for email newsletters. This makes broadcast campaigns one of the highest-ROI marketing channels available.
Can I schedule a Facebook broadcast in advance?▾
Yes. ReplyKaro's Pro plan lets you schedule broadcast campaigns in advance for any date and time, including time-zone optimised delivery.
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